Marketing director
Nova
Plans the month, runs the team, asks you before anything ships.
The Troop
Five roles. One brand. Every day.
A director, an analyst, a copywriter, an art director and a publisher. Each one reads your brand book first. What you call them is up to you.
Named for the work
Marketing director
Plans the month, runs the team, asks you before anything ships.
Answers toNovaSocratesHomerRaphaelDirectoror any name you give it
- Reads
- your brand book, your calendar, your messages
- Writes
- plans, proposals, questions
- Never
- publishes without a yes
Analyst
Reads your market, your competitors, your audience.
Answers toAtlasAristotleDanteLeonardoAnalystor any name you give it
- Reads
- your website, your competitors, your intake
- Writes
- research, audits, positioning notes
- Never
- invents a number
Copywriter
Writes in your voice. Bans your banned words.
Answers toQuillCiceroSapphoVan GoghWriteror any name you give it
- Reads
- voice sliders, banned words, examples
- Writes
- posts, captions per network
- Never
- sounds like everyone
Art director
Designs on-brand images, every size, every network.
Answers toLumenVitruviusBlakeMichelangeloDesigneror any name you give it
- Reads
- palette, type, logo rules, references
- Writes
- images, variations, renditions
- Never
- breaks the brand kit
Publisher
Posts on schedule and keeps the receipt.
Answers toEchoDiogenesWhitmanHokusaiPublisheror any name you give it
- Reads
- the calendar, connected channels
- Writes
- publication records
- Never
- loses a post
The handoff
One brief. Five hands. One record.
- The director briefs the analyst
- The analyst informs the copywriter and art director
- You approve
- The publisher posts it
Get started
Hire your troop.
Onboarding in days. Your brand book in one session.